Thursday, December 28, 2017

Individual Assignment 03: Create a personal business plan

This assignment is designed for you to apply what we have learned to the planning of your own personal and professional development. You are truly your own CEO, CFO, CMO, and CIO. A big part of higher education is to prepare you for the professional world. Imagine that you are the CEO, CFO, CIO, and CMO of "Company Me" that sells "Product Me." How would you envision running "Company Me?"

Over the semester, you should always take a moment to reflect on how concepts from this course can be applied to "Company Me" and use these reflections to create this personal business plan.

For this assignment, you should
1. Create a simple personal business plan as specified below. Use the prompts provided below to write the plan.
2. Integrate course materials into each section: Use terminologies, definitions and concepts we have covered in the course, as much as you can. Please bold at least three keywords from relevant sections of the textbook, or other readings or sources, in each section. You need to use these keywords/concepts creatively in a relevant manner in your writing.
3. Write one paragraph per section.
4. Cite sources properly in APA style.

Personal Business Plan
Provide a mission statement here

Business Environment (one paragraph)
What industry will you be competing in?
How does the industry look like in the global environment?
What economic forces influence the supply and demand of opportunities in your industry?
Provide a brief but critical exploration. You should incorporate relevant reports and statistics in your industry analysis, such as: 
You can find additional reports from the NACE Job Market section and the Employment Projections section by Bureau of Labor Statistics.

Here's a Junior Achievement video on careers and industries in Pittsburgh.

If you'd like to find a career that matches your interests, try this Interest Assessment website

Entrepreneurship and Strategy (one paragraph)
As the CEO of the startup Company Me, what challenges do you envision "promoting" and "selling" Product Me?
What potential strategies would you consider, starting out, as an "entrepreneur?" Consider Company Me as a Startup!

Management (one paragraph)
As the General Manager of Company Me, how would you be planning, organizing, directing, and controlling Company Me? How would you manage Employee Me? How would you motivate yourself?  Attract yourself to the right industries or professions? Set and achieve goals? Work well in teams? Communicate with coworkers and bosses?

You must first read Manage Oneself by Peter Drucker (available through Chatham Library) and incorporate concepts and ideas into your writing. Please cite the source properly in APA style.

You should also read How to Manage Your Career by Kevin Granville published by the New York Times and 7 Traits of Super-Productive People by Jack Zenger and Joseph Folkman published by the Harvard Business Review. Incorporate concepts and ideas into your writing and cite the source properly in APA style.

Marketing (one paragraph)
As the CMO of Company Me, How would you promote Product me?
Who are your potential customers?
What would be your marketing mix and Four Ps?
How would you design and develop Product Me as an innovative offering that would attract potential customers?
How would you apply digital marketing skills to promote Product Me? (e.g., How would you Search Engine Optimize your LinkedIn profile?)

Accounting and Finance (one paragraph)
As the CFO of Company Me, create a simple hypothetical balance sheet when you get your first job.
How do you plan to manage your own investments?
How would you create a financial plan for Company Me?

Information Systems and Operations (one paragraph)
As the CIO of Company Me, what information systems tools and analytics would you consider using to optimize your productivity and operational efficiency?

Submission
1. Please submit the URL link to each assignment that you posted on your Blog through the appropriate assignment submission link available in Moodle

2. Make sure your URL link works properly before submitting.

The correct URL link will show your chosen blog site name (e.g., "lauren-c-ia-blog" below) followed by "blogspot.com"
http://lauren-c-ia-blog.blogspot.com/2018/04/ia2.html

An incorrect URL link would begin with "blogger.com"

https://www.blogger.com/blogger.g?blogID=8858843223359902717#editor/target=p

Not sure how to copy a URL? Here're a few ways to get help
1. Ask the instructor/TA
2. Visit the IT Help Desk
3. Ask technology tutor at PACE
4. Search online for tutorial instructions
      Due Date
      Assignment due dates are listed in the syllabus, and also programmed into the assignment submission links in Moodle.

      Feedback
      The instructor will post your grade in Moodle with the instructor’s comments. Pay attention to those comments and take them into consideration for future submissions. The expectation is that you improve the quality of your submissions with time.

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